Mar 18, 2010
Under the Influence? The Alcohol Message in the Music
Under the Influence? The Alcohol Message in the Music
Date: Thursday, March 18, 2010
Time: 3:00-4:15 p.m., Eastern Time
Speaker: Dr. Didra Brown-Taylor, Charles Drew University of Medicine and Science, Los Angeles, CA
Research clearly indicates that in addition to parents and peers, alcohol advertising and marketing have a significant impact on youth decisions to drink. A common and effective outreach to youth is through music. Youth listen to an average of nearly 2.5 hours of music per day. What are they hearing? According to a 2008 report in the Archives of Pediatrics and Adolescent Medicine-one in three popular songs contains explicit references to drug or alcohol use. Studies show that media messages have a pronounced impact on our youth. Exposure to images of smoking in movies influences a child’s risk for picking up the habit. Alcohol use in music and promotions is also linked to actual alcohol use. This audio-call will explore the role of music in promoting alcohol use while introducing some of the lyrics and messages in the music. The call will leave you with a keener ear for the messages and skills on how to decipher the Message in the Music!
To register for this audio conference or see a schedule of future ones go to www.udetc.org, National Electronic Seminars.