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Social Marketing

Communication of Health and Safety Messages

MIPH, on behalf of its clients and constituents, has won the following advertising, media, and public information awards and acclamations:

•    Advertising Age magazine award for the Stone Cold Dead alcohol and hypothermia campaign

•    National OBIE award for outdoor board education on youth and tobacco use prevention

•    Minnesota Broadcasters Association Public Affairs Program of the Year for our “Ride With KARE” motorcycle safety prime time TV special

•    The National SHOW award in New York for our auto safety campaign radio and TV spots

•    The CINDY national award for outstanding innovation in interactive video youth and schools training

•    Our innovative "Eat Well To Be Well" social marketing campaign combining market research, creative message development and production and strategic alliance building that helped increase calls by seniors to the Minnesota Food Help Line to sign up for the drastically under-utilized Food Support Program as better nutrition was linked to healthy aging. Data showed an increase of calls to the Food Help Line by seniors from a monthly average of 22, to a monthly average of 169.

As part of our social marketing resume, we have also trained, published, created online courses and CDs on how to do effective social marketing in prevention.

If what we do well can help you do better, please let us know.